Since 2020, Target Media Culcreative (TMCC) has proudly supported The Intan, a unique Peranakan musuem, in its mission to share and preserve the rich cultural heritage of the Peranakan community.
Founded by Alvin Yapp - The Intan Musuem is more than just a museum; it is a labor of love dedicated to showcasing the vibrant history, traditions, and artistry of the Peranakan people.
Our collaboration with The Intan Museum aligns perfectly with Target Media Culcreative (TMCC)'s dedication to providing an enriched lifestyle platform for residents across HDBs, condominiums, and commercial buildings. By integrating The Intan's captivating visuals and stories into our network of more than 17,000 screens islandwide, we are bringing a slice of Peranakan culture directly to the heart of our communities. The impact of this initiative has been remarkable. Our audience, spanning all age groups, has responded positively to these cultural displays.
This is supported by findings from TMCC's second national outdoor study conducted by Millieu Insights in 2022, which revealed that 61% of residents expressed a desire to see more lifestyle-related topics on Digital Display Panels (DDPs).
By showcasing The Intan Museum on our screens, we aim to not only enriching the daily lives of our viewers but also fostering a deeper appreciation for our shared cultural heritage.
TMCC remains committed to this partnership and dedicated to promoting cultural diversity through innovative and engaging content. Together, we celebrate the vibrant colors and flavors that make our society unique.
Comments