2022: The Beyond the Screen: Ideation and Hackathon Challenge was a two-part joint initiative initiated to seek out innovative ideas and solutions from students and the public to revolutionize mass communication through Digital Display Panels (DDPs) and connect people of all ages and backgrounds while bringing value to communities.
This initiative partnered with SIT to solicit imagination and nurture our upcoming generation with opportunities for students to cultivate their creativity, critical thinking, and problem-solving abilities in the area of public communication.
Call-To-Action for all innovators of the public was broadcasted on our screens islandwide for the Ideation Challenge from 28th April 2022 to 14th July 2022
Garnered over 1000+ QR scans across 900+ unique users in both HDBs and Condos.
Target Media Culcreative (TMCC) worked with SIT and JTC and co-produced a call for submissions broadcast across all our marketing channels.
As a result, a diverse group of students from higher learning institutions and individuals come forth to showcase their creative and innovative ideas through the themes of Technology, Content, and other disruptive solutions.
Teams from NUS, SIT, and Polytechnics are among the top 10 finalists who presented their ideas in front of the panel in Symbiosis, One North.
2023 - 2024: The Beyond The Screen: Hackathon, the follow-up of the Ideation Challenge held in 2022, was a collaborative initiative by People's Association (PA), Jurong Town Corporation (JTC), Target Media Culcreative Pte. Ltd. (TMCC), and Singapore Institute of Technology (SIT).
The main goal of this collaborative effort is to unite aspiring post-secondary students along with small and medium-sized enterprises (SMEs) to leverage on digital technology and create a significant advancement in how we interact and connect with communities in Singapore.
By transitioning to digital platforms and welcoming new ideas, and recognizing the urgent requirement for a transformation in community communication, participants have developed a fresh strategy for delivering compelling and informative content to a broader audience. This has been achieved by transforming PA noticeboards into digital screens, thereby fostering stronger community bonds.
We've found a breakthrough! - The Winning Solution
One notable solution developed during the hackathon was presented by a group of ambitious students from the Singapore Institute of Technology (SIT).
Their innovative approach involved the use of Bluetooth Low Energy (BLE) scanners for tailored content delivery, immediate analytics for user engagement assessment, and a robust content management system. These functionalities cater to advertisers by improving campaign monitoring capabilities while simultaneously enhancing user interaction and customization.
Award ceremony - We're thrilled to share the success story of results of the Beyond The Screen Hackathon, with the groundbreaking initiative brought about with the collaboration of Singapore Institute of Technology (SIT), Target Media CulCreative (TMCC), JTC Corporation, and North East Community Development Council!
The journey that began with the Beyond The Screen Ideation Challenge in 2022 with a vision to merge technology with community engagement has reached its pinnacle at the Beyond The Screen Hackathon Award Presentation held on March 30th, 2024, at Our Tampines Hub. The event was graced by the esteemed presence of Dr. Koh Poh Koon, Senior Minister of State, Ministry of Sustainability and the Environment & Ministry of Manpower, adding to its significance.
With the showcase of the winning solution crafted by a team of ingenious students from the Singapore Institute of Technology (SIT). Their creation not only captivated the audience also exemplified innovation at its finest.
As we celebrate this milestone, we look forward to bringing more of such collaborations to bring in positive impact with new groundbreaking solutions that are beneficial towards the community and bridging the gaps between technology and the way individuals connect.
With The Beyond The Screen Hackathon 2024 serving as a shining example of the potential of collaboration, innovation, and community engagement from our aspiring local talents. Going beyond mere competition, serving as a testament to the remarkable achievements possible when minds unite with a common purpose to bring good and development to our communities.
Stay tuned for more updates as we continue to push the boundaries of innovation and redefine the future!
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